As the sun sets over the Emirates Palace in Abu Dhabi, we mark the close of the successful debut of Shoptalk Luxe, the latest expansion of our Shoptalk portfolio and a clear demonstration of our strategic capability to scale world-class event brands into new markets.
Launched in partnership with the Abu Dhabi Investment Office (ADIO), Shoptalk Luxe represents Hyve’s proven ability to geo-clone established brands with speed, confidence and precision. Delivered at scale from day one, the event featured a bustling meetings programme, a VIP content line-up and a suite of tech-enabled products designed to maximise ROI for customers across the whole luxury retail ecosystem.
Shoptalk has grown from one to five annual events.
Since acquiring Shoptalk in 2019, we have continued to invest in new ways of driving value for its customers. As demand has grown, so too has the Shoptalk brand, with the launch of Shoptalk Europe in 2023, a US Fall show in 2024, and now Shoptalk Luxe in Abu Dhabi, extending the brand into both a new sector focus and a strategically important new geography.
Shoptalk Luxe is part of a broader growth strategy designed around replicable, high-performing formats. Across the portfolio, we are actively geo-cloning our strongest brands to meet global customer demand: Shoptalk into the Middle East, Fintech Meetup into Europe, Breakbulk into Asia, and Bett into the USA. Each launch follows the same disciplined playbook, combining local partnerships, sector expertise and our proven ‘best practice’ formats.
Geo-cloning our strongest brands is a core driver of Hyve’s growth. It allows us to scale with confidence, enter new markets at pace, and deliver immediate value for our customers. Hannah and her team led and delivered an incredible inaugural event, with the full support of the Abu Dhabi Investment Office.Luxury leaders choose Shoptalk.
Shoptalk Luxe attracted senior leaders from across the global luxury ecosystem, with C-Suite leaders from Hugo Boss, Ebay, A Bathing Ape, Hermes, Shopify and the one and only Vera Wang taking to the stage. Their sessions focused on what’s shaping luxury retail today, including brand experience, personalisation and evolving consumer expectations, reinforcing Shoptalk Luxe’s position as a forum for decision-makers to share insight and drive meaningful conversation.
Guaranteeing ROI for attendees.
Early customer feedback following the event has confirmed strong returns on investment. Attendees cited the seniority of the audience, the quality of connections facilitated through structured networking and meetings, and the relevance and calibre of the content programme as key drivers of value.
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From the outset, the focus was on delivering tangible outcomes for our customers. The senior-level audience, the depth of conversation and the quality of connections meant brands and partners are leaving the event with real momentum, which is exactly what Shoptalk Luxe was designed to deliver.Shoptalk Luxe stands as a clear example of how Hyve continues to scale proven brands globally, respond to customer demand and extend its portfolio into new territories with confidence and clarity.
