Hyve, the leading organiser of B2B events, today announces the acquisition of Virtuosi League, a leadership, learning and community platform for C-Suite marketing professionals.
The acquisition reflects Hyve's strategy of investing in market-leading, founder-led businesses that occupy trusted positions at the centre of growing industry ecosystems. Building on Hyve's established presence in the marketing sector through its B2B event POSSIBLE, the acquisition brings deep sector credibility and complementary leadership, learning and community products which deliver customer value year-round.
A premium community for marketing executives
Founded by Nadine Dietz, Virtuosi League has built a distinctive position within the marketing industry through its executive forums, leadership development programs, proprietary thought leadership, and curated peer-to-peer community. By creating trusted environments where senior leaders can learn from one another, challenge assumptions, and navigate transformation together, it has become one of the most respected leadership ecosystems in marketing.
Members of the community include senior leaders from brands such as Amazon, AT&T, e.l.f. Beauty, Google, HP, Hyatt, Intuit, KraftHeinz, Lyft, Marriott, Mars, Mastercard, NFL, PepsiCo, Sephora, Sony, Verizon, and many other known and widely-respected brands and businesses.
A suite of high impact products with connections at the heart
Virtuosi League’s products and services all exist to connect and support marketing leaders:
- C-Suite Forums and Roundtables: highly curated, invitation-only gatherings where CMOs and senior executives work through their most urgent challenges in intimate, confidential settings.
- Thought Leadership: proprietary research and practical frameworks developed with some of the world's most influential CMOs and business leaders, anchored by the Leadership Field Guide and Virtuosi Voices.
- Leadership Development: premium leadership development through the LEAP programmes, from the flagship immersion with the Aspen Institute to LEAP Essentials and bespoke workshops, supported by an online community platform that keeps LEAP alumni connected with ongoing resources.
- Dinner with Friends: invitation-only dinner programme connecting intimate groups of executives for authentic peer connection.
What Nadine and the team have built is truly distinctive - the strength of the products, the calibre of its members, and especially the trust, candour, and genuine connections that define the Virtuosi League community. We are excited to invest in that foundation and support the next phase of growth. We're also looking forward to learning from the highly effective leadership, learning and community formats they have developed. Over time, we see opportunities to explore how those capabilities could create value across other sectors and communities within the Hyve portfolio.
From day one, our mission has been to create the conditions where leaders can step out of the pressure of the day-to-day, learn from one another, and evolve how they lead. What makes this community special is not its size, but the trust, candor, and generosity of the people within it.
As we looked toward the future, it was important to find a partner who understood that our greatest asset is the community itself. Hyve shares our belief that meaningful connection, leadership development, and peer learning create lasting value. Together, we have an opportunity to expand our impact, invest further in our leadership and learning platforms, and welcome more leaders into the ecosystem while preserving the culture and curation that have always been at its heart.
There's no shortage of content in our industry. What’s rare is a community where senior leaders can have honest conversations about the challenges they're facing and collectively make sense of what's changing. What Nadine and the team have built is more than a network. It's a trusted source of perspective, insight, and practical leadership thinking that helps the industry lead more effectively.
Leadership development often happens too far from the realities leaders face every day. Virtuosi League is different. It combines practical business challenges, world-class mentors, and a peer community that continues long after the program ends. We've invested in Virtuosi League because it helps our leaders grow not just as marketers, but as enterprise leaders. The impact on our leaders’ sense of purpose, self-awareness and leadership effectiveness has been meaningful across our teams.Building on strong foundations
The acquisition creates opportunities to invest further in Virtuosi League's leadership, learning and community offering while building on the qualities that have made it one of the marketing sector's most respected brands. Backed by Hyve's global platform, operational expertise and experience supporting premium businesses, Virtuosi League is well positioned for its next phase of growth.
The partnership builds on an existing relationship between the two businesses. Earlier this year, Virtuosi League successfully curated and delivered the CMO Lab programme at POSSIBLE, demonstrating the natural alignment between the two organisations and their shared commitment to creating meaningful value for senior marketing leaders.