Bett USA will launch in Nashville in 2027, becoming the fourth Bett Global event alongside Bett UK, Bett Asia and Bett Brazil.
For more than 40 years, Bett has been at the centre of education technology, bringing together educators, leaders, policy makers and solution providers at scale. Expanding Bett into the U.S. reflects growing customer demand for networking and connections, against the backdrop of a continuously evolving sector. It’s clear that the industry ecosystem needs trusted platforms where education decisions happen.
The timing is intentional. With ASU+GSV joining Hyve’s education portfolio in 2025, it now benefits from access to a strong U.S. education network built through long-standing relationships with education leaders, innovators and investors. Combined with Bett’s global scale and track record, this provides a strong foundation to geo-clone Bett into the world’s largest EdTech market.
Bett USA is designed to bring together a community of K–12 and higher education leaders, practitioners, and solution providers who lead education technology decisions. It will build on the strength of the global Bett portfolio, extending its reach into a critical market, creating space for learning, collaboration, and informed decision-making across the education ecosystem.
The launch of this event will be shaped by Hyve’s tried and tested best practice methodologies, resulting in a full-scale event from year one. This was recently illustrated by the launch of Shoptalk Luxe in Abu Dhabi which delighted more than 2,000 attendees and delivered the most senior audience of any Shoptalk to date.
Watch the video to hear from the Bett and New Next Gen leadership teams on how this geo-clone supports the continued growth of the global education portfolio.
The video features insights from Julie Driscoll, President of New Next Gen, Duncan Verry, Portfolio Director, Bett, and Michel Faliski, Event Director, Bett USA.
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