The story of Hyve is a story of evolution.
For decades, we've built our business by identifying where markets are heading, investing behind the opportunities with the greatest potential and creating the environments where industries come together to do business.
That approach has shaped Hyve into the category leader it is today.
In 2024, we set ourselves an ambitious challenge through our GO27 plan: to accelerate growth, optimise our business and more than double the size of Hyve by 2027.
We delivered it a year early. And now, we're ready to do it again.
Welcome to Ascend30.
Scaling what works.
Ascend30 is our strategy through to 2030. It's built on a simple idea: take what we know works and do more of it.
Over the last few years, we've strengthened our portfolio, expanded into high-growth SuperVerticals, completed seven acquisitions and developed products and services that create value before, during and beyond our events.
Through Ascend30, we'll apply that proven model with even greater focus and discipline. We'll deepen our leadership in the markets we serve, take successful brands into new geographies, expand the products and experiences our customers value most and continue making disciplined acquisitions that strengthen our portfolio.
It's a strategy designed to build on momentum, creating long-term value for our customers, our people and our investors.
More than an event.
The world still runs on human connection.
As AI reshapes industries, trusted relationships will become even more valuable. That's why Ascend30 extends our role beyond the event itself.
Alongside our market-leading events, we're continuing to grow the products, services and experiences that help customers connect throughout the year. From hosted meetings and brokerage services to leadership development and exclusive networking formats, we're creating richer industry ecosystems and more opportunities for our customers to connect.
The team to deliver it.
To lead this next chapter, we're delighted to appoint Elizabeth Deeming as Global President.
Elizabeth previously played a key role in Hyve's transformation before going on to hold senior leadership roles at Future plc and, most recently, as CEO of MVF. As Global President, she'll lead Hyve's commercial and strategic success, helping accelerate the delivery of Ascend30 across the Group.
We've also evolved our leadership structure, bringing together deep expertise across SuperVerticals including healthcare and ecommerce, as well as launches and acquisitions. Julie Driscoll has also been promoted to Chief Revenue Officer, where she will lead global sales best practice across the business following exceptional growth across her division.
Meet the leaders shaping Hyve's next chapter.
Looking ahead.
Ascend30 is about turning today's success into sustained market leadership.
As our CEO, Mark Shashoua, says:
We start our ascent from a position of strength, with a proven model, exceptional brands, the right team and investors backing our vision.
As AI reshapes industries, trusted human connection will become more valuable, and Hyve is well positioned to be the trusted meeting place for entire industries, bringing ecosystems together and creating value both at our events and, increasingly, beyond them. Our focus is clear: scale what works, invest where we see opportunity, and build a category-leading business of the future.We've never believed in standing still.
Ascend30 is our plan to scale a proven model, strengthen our leadership in the world's most attractive industries and continue building the future of premium B2B events.
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