Hyve’s events deliver results for customers. That ambition was fully realised at Shoptalk Europe this month, where the energy on-site reflected both the pace of change across the retail ecosystem and the accelerating expansion of the Shoptalk brand globally. This year’s show redefined what a retail event can and should deliver. With 15% more attendees than last year, the momentum was impossible to ignore. And yet, what truly sets Shoptalk Europe apart isn’t just the scale. It’s the strategic intent behind every connection made.
Scaling smartly
We care about delivering return on investment for our customers – and that boils down to ensuring those who shape the future of retail are in the room. Retailers and brands made up 45% of the audience - a new record for the event. But we didn’t stop there. One in three of our attendees were C-suite leaders, bringing unparalleled seniority and strategic influence to the event.
That high-quality audience is exactly what powers the growth of our Meetup meetings programme. As we scale our retailer and brands presence, we’re able to deliver more curated, high-impact one-on-one meetings that drive real outcomes. At this year’s event, over 25,000 meetings took place, with an impressive 97% completion rate.
“Having 45% of our audience made up of retailers and brands is a significant milestone — and it’s this balance of senior buyers alongside solution providers that enables us to scale Meetup in a meaningful way,” said Hyve’s CEO, Mark Shashoua. “When the right decision-makers are in the room, we can schedule meetings that are highly targeted, relevant and built to deliver real commercial outcomes.”
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A platform for visionaries
Shoptalk Europe attracts the world’s most influential retailers and brands, because the content speaks directly to them. The agenda is built around the real challenges leaders are facing, from changing customer behaviour to international growth and evolving business models.
Across three days, more than 170 speakers took to the stage to share how they’re navigating change in real time. Leaders like Raymond Cloosterman (Rituals), Tina Müller (Weleda) and Michael Ward (Harrods) spoke openly about expansion, transformation and what it takes to lead established brands into the future.
Evolving with purpose and intent
Senior audiences come with high expectations – and we meet them with a relentless focus on innovation. At Shoptalk Europe, we announced the launch of Shoptalk Luxe, our first luxury-focused event, taking place in January 2026 and developed in partnership with the Abu Dhabi Investment Office.
We also introduced The New Market at Shoptalk Spring – a new show-within-a-show spotlighting how brands are rethinking consumer engagement at the intersection of media, marketing and commerce. The concept has already opened the door to new industry partners, including NBCUniversal, Disney Streaming, Amazon Ads and Roku Advertising - and will formally launch as part of Shoptalk Europe 2026.
Built for global impact
With attendees from 62 countries, Shoptalk Europe is fast becoming the pan-European hub for retail innovation. This momentum is part of a wider expansion of the Shoptalk brand – from our flagship Shoptalk Spring in Las Vegas to the successful launch of Shoptalk Fall in Chicago, and the upcoming debut of Shoptalk Luxe in Abu Dhabi. Together, these events form a powerful series that serves the industry.
Events done the Hyve way unlock real value and results for entire industry verticals - and Shoptalk Europe proved exactly that.
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