Hyve grew revenue 17% organically and 60% in total over just 12 months.
2024 was indeed a year of extraordinary innovation and evolution for Hyve, resulting in +17% organic growth, and total proforma revenue of $316m.
This standout performance was the result of many factors, including the wildly successful launch of Shoptalk Fall, the continued evolution of our existing events to meet customer needs, and the scaling of our popular meeting programmes. Additionally, the strategic acquisitions of HLTH and POSSIBLE significantly contributed to our trajectory.
Crucially, our strong financial performance was delivered alongside a continued commitment to delighting our customers, achieving an average NPS of +46 across our major events – head and shoulders above the industry average.
Acquired into two new exciting growth sectors - healthcare and marketing.
With the support of our shareholders Providence and Searchlight, we made two strategic acquisitions during the year that expanded Hyve’s reach into new industries which provide enormous scope and opportunities for further growth.
HLTH adds three leading events to the Hyve portfolio with the flagship US event now our largest event by revenue. Despite only being in its third year, POSSIBLE is already seeing growth in customer advocacy. Both events unite their whole industry ecosystems to focus on shaping the future of their sector amidst disruption. Both were chosen with our unwavering commitment to purpose, quality and value in mind. And both offer growth potential as we apply our tried and tested centralised best practice model, and leverage our expertise in scaling meetings programmes, to support the continued creation of return on investment and return on time for customers.
Relentless focus on innovation is creating additional value for customers.
At Hyve, we’re on a mission to redefine the future of events. Alongside Providence and Searchlight, we have made considerable investment in our digitisation strategy and we continue to push the boundaries of what events can be and how we can add value to the traditional attendee experience.
In 2024, we have been overwhelmed by the positive customer take-up as we roll out the event industry’s largest-ever meetings programmes, securing a total of 190,000+ one-on-one meetings with 96% completion rate. That’s 27% more meetings than last year, allowing us to facilitate yet more meaningful connections.
It has now been eighteen months since Hyve became a private business and in that time, we have accelerated our growth plans. With a proven strategy in place, we have continued to deliver game-changing impact for our customers. Our strong financial performance has been driven by our team’s relentless focus on innovation – adding a Fall edition into our Shoptalk portfolio, scaling existing events through our expanded meeting programmes and securing two major acquisitions, taking us into new and exciting growth sectors.Launched a three-year growth and optimisation plan to drive value creation.
We know, at its core, our strategy works. This year we launched a three-year plan to build on that strategy and drive forward consistent and substantial value creation. GO27, our plan for growth and optimisation, is all about increasing our market share, enhancing customer retention and expanding our portfolio. This is underpinned by excellent execution and investment in our people, data and technology.
To drive excellence and delivery, we have added depth to our leadership team with additional key roles, welcoming a Chief Operating Officer, an Executive Vice President of our Global Brands division, a Transformation Director, Head of Integration, and Head of Pricing.
To harness the passion and talent of our teams, we have adopted the Objectives and Key Results methodology. Setting intentional goals has been well received across the business as we seek to ensure accountability and track sustainable progress. This new way of working is driving an entrepreneurial culture of innovation, prioritisation and decision-making, and is reaping results.
We remain resolutely purpose-driven and people centric.
At Hyve, our purpose is to create game-changing impact for our customers. We want every attendee to one of our events to get unbeatable returns on their time and investment, and be excited to come back again next year. It’s this purpose that motivates our 650+ global colleagues every day to keep finding ways to wow our customers and create unmissable events.
Our market-leading events sit at the heart of industries, powering the future. With a focus on quality, we bring 10 sector communities together across 30 events, shaping the future of those industries. This year our brilliant teams delivered 500+ hours of thought-provoking content from over 3,000 influential speakers.
As the voice for many industries, we’re creating platforms for sustainable progress.
We aim to use the power of our events to create platforms for progress and drive tangible change. Through our community investment programme, we partnered with Breadline Africa to rebuild a school in Cape Town using a carbon negative technique, all while upskilling locals and parents. This year we also pledged to invest 1% of profits into two community projects close to our colleagues’ hearts: developing a waterfront community centre for homeless children in New York and sponsoring a London-based programme which upskills individuals with learning difficulties.
We enter 2025 well placed to deliver further growth, innovation and value creation.
There is no doubt, momentum is building. As we enter the second year of our three-year growth and optimisation plan, we will focus on digging even deeper into our ways of working and doing the difficult fine tuning that is required to unlock our very best.
We enter 2025 with a strong, scalable platform well placed to grow both organically and via our targeted M&A programme. With a strong balance sheet and a proven strategy, our teams are working hard to continue finding more ways to deliver game-changing impact, for more customers, across our leading global event portfolio.
At Hyve, we don’t just host market-leading events, we provide our customers with game-changing opportunities. And this year, we expanded our reach to benefit thousands more customers by acquiring HLTH and POSSIBLE, whilst establishing a number one position in two more growth sectors. Our brilliant teams across the world have been instrumental in reaching our goals this year with their unwavering dedication and hard work. As we enter year two of our growth and optimisation plan, I am excited to embark on another transformative year as our team delivers on what they do best – creating unmissable events.