Hyve Group privacy notice

Hyve is committed to protecting and respecting your privacy and personal data. This privacy notice will explain how we look after your personal data.

Our Promise

Hyve is committed to protecting and respecting your privacy and personal data. This privacy notice will explain how we look after your personal data.

Who we are

Hyve is made up of different legal entities. This privacy notice is issued on behalf of the Hyve Group of companies so when we mention “Hyve Group”, “Hyve”, “we”, “us” or “our” in this privacy notice, we are referring to the relevant company in the Hyve Group responsible for processing your data. Please see the “Relevant Hyve Entities” section for a list of all entities responsible for the processing of your personal data within the Hyve Group.

This privacy notice provides you with information on how Hyve collects and processes your personal data through your use of any of our websites (“Websites”) and/or our apps (“Apps”) (collectively “Platforms”), and the products and services we offer at any of our events (“Products and Services”).

For the purpose of the UK/EU data protection legislation, the relevant data controller responsible for processing your personal information will be the relevant UK/EEA entity listed in the “Relevant Entities” section.

Your EU/ UK rights

To the extent our processing of your personal data is caught by the requirements of the GDPR/UK GDPR, you have the following rights in relation to the personal data we hold about you:

Ask for a copy of any information we hold about you.
Ask us to correct any inaccurate or incomplete information we have about you.
Ask us to delete your information from our records.
Ask us to suspend or object to the processing of your information.
Withdraw any consents you have given.
Ask us to send a copy of your information to a third party in a data portable format.
Lodge a complaint with us or the Information Commissioner’s Office or with any other relevant supervisory authority about how we handle your personal data.

If you wish to exercise any of the rights set out above, please complete our online form or Contact us. We may also request to verify your identity in relation to such exercise. If you request access to or deletion of your personal information, we may require you to provide any of the following information: your email address, the name of the Hyve representative with whom you typically interact, and the date of your last interaction with a Hyve representative.

If you are making a request as the authorised agent of a third party, we will ask you also submit reliable proof that you have been authorised in writing by the third party to act on such third party’s behalf.

Please note that under certain circumstances we may not be able to comply with a data request. For example, we may not be able to fulfil a deletion request if we are required by law to retain your data.

Please also note that if you are located in other jurisdictions, additional/alternative rights may apply. Please see relevant international sections below for further information.

Contact us

Please get in touch with us using any of the following methods:

Our online application form
Telephone number:
- +44 20 3545 9400 (for UK/EEA and RoW except Brazil, Hong Kong and India)
- +55 (11) 3042 7784 (for Brazil)
- +852 3628 2428 (for Hong Kong)
- +91 11 26447591 (for India)
Email address: [email protected]
Post using the relevant registered office address set out in the “Relevant Entity” section.

You have the right to make a complaint at any time to the Information Commissioner’s Office, the UK supervisory authority for data protection issues (www.ico.org.uk). To the extent you are located in another jurisdiction, you also have the right to lodge a complaint with the relevant data protection authority in that jurisdiction.

Status and Updates

This privacy notice supplements any more specific privacy notices we may provide to you when collecting specific information from you and is not intended to override them.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please Contact us if you need details about the specific legal ground, we are relying on to process your personal data.

We will update this privacy notice from time to time to reflect any changes or proposed changes to our use of your personal data, or to comply with changes in applicable law or regulatory requirements. We may notify you by email of any significant changes to this privacy notice, but we encourage you to review this privacy notice periodically to keep up to date on how we use your personal data. If we update this privacy notice, we will update the date below.

This privacy notice was last updated on 16 October 2023

What data do we collect?

Personal data, or personal information, means any information about an individual from which that person can be directly or indirectly identified. It does not include data where the identity has been removed (anonymised data).

In particular we may in the course of and in relation to the provision of Products or Services, collect, hold, process or use the following non-exhaustive list of personal information about you:

Identity Data including first name, last name, username or similar identifier, image and likeness (as captured in photographs or recordings from events you have attended), title and gender, job title and organisation you represent.
Contact Data including billing address, delivery address, email address and telephone numbers.
Financial and Transaction Data including about payments to and from you and other details of services you have purchased from us. Please note we do not collect or store individual bank account and payment card data as this is collected and processed by our third party payment services providers.
Behavioural Data including data relating to your behaviours, interests and preferences, including data collected as a result of your browsing activity and/or interaction with our Platforms, Products, Services and/or our emails which is obtained through the use of cookies, pixel tags and other similar technologies; information about when your current or previous sessions started.
Technical and Usage Data including (i) internet protocol (IP) address; (ii) browser type and version; browser plugins; (iii) device name (e.g. “Apple iPhone” or “Samsung Galaxy” or any other name that you have given your device); (iv) operating system and version; (v) system language; (vi) general device data, such as voice and regional settings (including location); (vii) date and time of use; and (viii) application ID to identify your installation of the App.
Profile Data including information about your interests and preferences from your use of our services (including events you have attended), information you have provided to us via the Apps or within your account (e.g. any personal description and/or photographs you may provide or take), enquiries about our services or other feedback and survey responses or other information you may provide as well as interferences we may make about your interests and preferences based on other Behavioral Data or Marketing Communications Data provided.
Incident Data including information about an incident you were involved in at an event including any personal data you provide in your (i) factual description of the incident/actions taken where you are the injured party or (ii) observations where you are a witness; severity of your injury (first aid only, onsite paramedic/paramedic technician, advised to visit hospital, hospitalised, fatality); if first aid is provided, the type of medical assistance provided, the medical report number and details of treatment; and any other personal data collected during the process of completing the incident report.
Travel Data including information necessary to enable you to travel to events such as nationality, passport number, visa permits, travel itineraries and tickets.
Special Requests Data including information about any dietary and/or access requirements you may have.
Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.
Recruitment Data including date of birth; gender; country of residence; nationality; details of your eligibility to work (including documents and information that we may collect to verify this); your work preferences (including areas and dates where you are available for work); skills, qualifications, training and work history; any personal data which appears in your curriculum vitae or application; and any personal data that you volunteer during an interview or your interactions with us.

In some cases, the data may not be personal data by itself but where it is associated with other data from which you can be identified, we treat it as personal data.

We (and our suppliers) may also utilise the above information to create aggregated and anonymised insights such as statistical or demographic insights. Whilst these aggregated and anonymised insights may be derived from your personal data, they are not considered personal data under data protection law as this data does not directly or indirectly reveal your identity.

Please note we only collect Special Requests Data to ensure that you have the best experience at our events. This information may allow inferences regarding your religion or health but is not shared with any third parties in a specifically identifiable way, unless it is absolutely necessary.

How is personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your information by filling in forms, inputting information into our Platforms, updating your account preferences, providing us with your business card or by corresponding with us by post, phone, email or interacting with us on social media, at our events, or otherwise.
Automated technologies or interactions. As you interact with our Platforms, we may automatically collect Behavioural Data or Technical and Usage Data. We collect typically collect this personal data by using cookies and other similar technologies. Please see our Cookies Policy for further details.
Third parties or publicly available sources. We may receive personal data about you from publicly available sources such as Companies House, or from third parties such as analytics providers, providers of technical, visitor registration, payment and delivery services, data brokers, aggregators or third-party sales agents, event partners and/or recruitment agents.

How we use your personal data

We will only use your personal data when the law allows us to. We only use your personal data for the purposes set out in this section or for a compatible purpose, if we reasonably consider that we need to use it for that purpose and that reason is compatible with the original purpose.If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us using the details above.

If we wish to make any changes to the purposes set out in this section, or if we wish to use your personal data for any purpose that is not listed in this section, we will notify you using the contact details we hold for you.

The main purposes for which we use your data are:

To provide you with our Platforms, Products and Services;
To deal with customer services and enquiries, carry out surveys and obtain feedback;
To carry out insight and analysis;
To carry out our promotional and marketing practices; and
For business administration (including recruitment) and legal compliance purposes

Please see “Details of our Data Processing” section below for more details on the purposes for which we use your data and the legal bases on which we rely.

Sharing your personal data

We may share your personal data with selected third parties, including:

Other companies in the Hyve Group, for example for sales or marketing purposes, or for IT and system administration services and internal reporting activities.
Companies outside of the Hyve Group who act as sales agents on behalf of Hyve in certain countries.
Service providers who provide IT systems, payment systems , customer management systems, visitor registration systems, event management systems and administration services and who will process your data in accordance with the terms of our data processing agreements with them.
Venue providers, affiliated hotels of events or providers of event services who need to process your personal data in order to fulfil their contracts with you or with Hyve to provide services at our events or to offer you facility services at an event.
Event sponsors so that they can better plan their sponsorship to enhance attendee experience and, where applicable, to provide you with marketing communications or to choose invitees to private briefings, meetings or dinners. These sponsors shall agree to confidentiality restrictions and to use any personal information we share with them solely for this purpose.
Exhibitors when you have interactions during an event (actions such as using a messaging or meeting service, or scanning a QR code, sharing online or physical business cards or having your badge scanned) in order for exhibitors to provide you with marketing communications.
We may also share your data with data brokers in order to enhance the data we hold and to provide our exhibitors with aggregated reports which provide a profile of the attendees at an event (e.g. type of organisation, seniority within an organisation, etc.). These aggregated reports which are shared with our exhibitors will not contain your personal data.
Other attendees of our events for specific purposes related to their presence at those events.
- Editorial media and equity analysts that are attending our events, where you have given appropriate permission for your details to be shared.
- Other attendees of our events for specific purposes related to their presence at those events.
- To allow participants to interact with each other via the App, web browser or email.
- Other delegates on the Website and official App for an event (if applicable) to allow delegates to contact each other and facilitate networking. No email addresses and telephone numbers will be made public through the delegate listing or otherwise. You may opt out of delegate communications through this medium at any time.
Regulatory bodies in accordance with our health and safety obligations when running an event.

We may share your information with law enforcement agencies, public authorities or other organisations if legally required to do so, or if we have a good faith belief that such use is reasonably necessary to:

comply with legal obligation, process or request;
enforce our terms and conditions and other agreements, including investigation of any potential violation thereof;
detect, prevent or otherwise address security, fraud or technical issues; or
protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (including exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

We may also disclose your information to third parties:

if we sell or buy any business or assets, in which case we may disclose your data to the prospective seller or buyer of such business or assets; or
if we or substantially all our assets are acquired by a third party, in which case information held by us about our users will be one of the transferred assets.

Data Security

We have put in place appropriate security measures to prevent your personal data from being lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need. They will only process your personal data on our written instructions, and they are also subject to a duty of confidentiality and contractual obligations to implement appropriate security measures in relation to the protection of your personal data.

We have put in place procedures to deal with any suspected personal data breaches and will notify you and any applicable regulator of a breach where we are required to do so.#

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Where you have applied for a job with Hyve and were unsuccessful, your CV will be retained for 6 months after we have informed you that you were unsuccessful.

Personal data of children

We do not specifically target our Platforms, Products or Services at children. However, due to the nature of our organisation and the services we provide, we may from time to time collect and process personal data relating to individuals under the age of 18.

If you are under the age of 18, you must ask a parent or guardian for permission before using our Platforms, Products or Services. If you are a parent or guardian, please supervise your child’s use of our Platforms, Products or Services.

Third-party links

This privacy notice only applies to the use of your personal data obtained by us, whether from you directly or from a third party. It does not apply to personal data collected by third parties during your communications with those third parties or your use of their products or services. Our Platforms may include links to third-party websites, plug-ins and applications.

When you click on the links we provide to such third-party platforms, you will be transferred from our Platforms to the relevant third-party platform and the privacy notice (and other terms and conditions) of that platform will apply to you.

Clicking on those links or enabling those connections to third parties may allow these third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or their terms and conditions of use.

If you don’t provide your personal data

Where we are required by law to collect your personal data, or we need to collect your personal data under the terms of a contract we have with you, and you do not provide that personal data, we may not be able to perform the contract we have or are trying to enter into with you to provide you with the requested Platforms, Products and Services, and to process any job applications. If you do not supply such data to us, we may be unable to process your requests for our Platforms, Products and Services, provide the requested Platforms, Products and Services, process your job applications, or adequately assess your suitability for candidacy.

International Provisions

UK/EEA

To the extent our processing of your data in caught by the requirements of UK/EU data protection laws, the following provisions may apply:

Data transfers outside the United Kingdom/EEA

Sometimes we may transfer your details to third parties outside of the United Kingdom and/or European Economic Area (EEA) to support the delivery of our events either within the United Kingdom and EEA or our events in other territories, including but not limited to the USA, Australia, Brazil, China, Hong Kong, UAE, South Africa, Thailand, Singapore, and India. If this happens, we remain responsible to you for the transfer, processing and storage of your information.

Non-EEA countries do not have the same data protection laws as the UK and the EEA. In particular, non-EEA countries may not provide the same degree of protection for your personal data, may not give you the same rights in relation to your personal data and may not have a data protection supervisory authority to help you if you have any concerns about the processing of your personal data.

However, when transferring your personal data outside the UK or the EEA, we will comply with our legal and regulatory obligations in relation to your personal data, including having a lawful basis for transferring personal data and putting appropriate safeguards in place to ensure an adequate level of protection for the personal data. We will take reasonable steps to ensure the security of your personal data in accordance with applicable data protection laws.

When transferring your personal data outside the UK or the EEA, we will ensure that, where required by applicable law, at least one of the following safeguards is implemented: (1) we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government or the European Commission; or (2) where we use certain service providers, we may use specific contracts approved by the UK Government or the European Commission referred to as the “Standard Contractual Clauses” or “SSCs” which give personal data the same protection it has in the UK and EU. For certain ad hoc transfers we may rely on other exemptions such as the transfer is necessity for the performance of a contract with you.

To find out more about the SCCs we use, please see: Standard contractual clauses for international transfers | European Commission (europa.eu) or please contact us if you would like further information on the specific mechanisms used by us when transferring your personal data outside the UK or the EEA.

EU Representative

Hyve has appointed Ametros Group Limited (“Ametros”) to be its representative for the purposes of Article 27 of Regulation (EU) 2016/679, the GDPR. Ametros’ registered address is at Unit 3D, North Point House, North Point Business Park, New Mallow Road, Cork, Republic of Ireland.

California

This section applies solely to California consumers and addresses personal information we collect online and offline. This section of the privacy notice does not apply to Hyve personnel.

This section uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020
and its implementing regulations (the “CCPA”).

Notice of Collection and Use of Personal Information

We may collect (and may have collected during the 12-month period prior to the effective date of this privacy notice) the following categories of personal information about you:

Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, Social Security number, driver’s license number, passport number, and other similar identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80: signature, physical characteristics or description, state identification card number, insurance policy number, education, bank account number, credit card number, debit card number, and other financial information, medical information, and health insurance information
Protected Classifications: characteristics of protected classifications under California or federal law, such as race, colour, national origin, religion, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, genetic information, disability, citizenship status, and military and veteran status
Commercial Information: commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements
Sensory Information: audio, electronic, visual, and similar information
Employment Information: professional or employment-related information
Education Information: education information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99)
Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behaviour, attitudes, intelligence, abilities, and aptitudes

We may use (and may have used during the 12-month period prior to the effective date of this privacy notice) your personal information for the purposes described in this privacy notice and for the following business purposes specified in the CCPA:

Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services
Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
Short-term, transient use, including, but not limited to, the contextual customisation of ads shown as part of the same interaction
Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity
Debugging to identify and repair errors that impair existing intended functionality
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
Managing career opportunities with us

Sources of Personal Information

During the 12-month period prior to the date of this privacy notice, we may have obtained personal information about you from the following categories of sources:

Directly from you, such as when you contact us with a question or comment
From your devices, such as when you visit our Websites
Vendors who provide services on our behalf
Social networks
Government entities
Data brokers

Sale of Personal Information

We do not and will not "sell" or "share" your personal information, as those terms are defined under the CCPA.

Sharing of Personal Information

During the 12-month period prior to the date of this privacy notice, we may have shared your personal information with certain categories of third parties, as described below.

In addition to the categories of third parties identified above, during the 12-month period prior to the effective date of this privacy notice, we may have shared personal information about you with the following additional categories of third parties: Government entities.

We may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:

Category of Personal Information	Category of Third Party
Identifiers	Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks
Additional	Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks
Protected Classifications	Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks
Commercial	Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks
Online Activity	Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; social networks
Employment Information	Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms;
Education Information	Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks
Inferences	Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks

California Consumer Privacy Rights

You have certain choices regarding our use and disclosure of your personal information, as described below.

Access: You may have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold about you.

Deletion: You have the right to request that we delete certain personal information we have collected from you.

Correction: You have the right to request the correction of any personal information we maintain about you.

How to Submit a Request: To submit an access or deletion request (or to submit a request as an authorised agent on behalf of a consumer), email us at [email protected]. For questions or concerns about our privacy policies and practices, please contact us as described in “Contact us” section of this notice (above).

Verifying Requests: To help protect your privacy and maintain security, as mentioned above, we may take steps to verify your identity before granting you access to your personal information or complying with your request. In addition, if you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. Only you, or an agent legally authorised to act on your behalf, may make a verifiable request related to your personal information.

Additional Information:If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us.

Brazil

In addition to the described in this privacy notice, this section shall apply to data processing activities subject to the Brazilian General Data Protection Law (Law #13.709/2018 – “LGPD”).

Processing of personal data

The processing of personal data, beyond what is described in this privacy notice, may also be conducted to ensure the exercise of legal rights in judicial, administrative or arbitration proceedings, such as where needed to defend Hyve rights before courts. Processing of personal data shall also be carried out for purposes of credit protection.

Data Subject Rights

You are granted the following rights in relation to personal data processing activities subject to the LGPD as applicable under the relevant circumstance: (i) right to confirm the existence of processing activities related to you; (ii) right of access; (iii) right to adjust incorrect, incomplete or outdated personal data; (iv) right of anonymization, blockage or exclusion of unnecessary or excessive personal data or of personal data processed in violation of the applicable legislation; (v) right of data portability; (vi) right to exclude personal data, which is no longer necessary; (vii) right to obtain information on the private and public entities to whom your personal data was shared with; (viii) information on the consequences of refusing consent; (ix) right to withdraw consent; (x) right to petition to the Brazilian National Data Protection Authority (“ANPD”) in relation to the processing of personal data, what can be done through the authority’s website; (xi) right to refuse the processing of personal data due to lack of compliance with the law; and (xii) right to request a review of an exclusively automated decision.

India

Your rights

Right to review the information you provide.
Right to correct inaccurate or deficient information.
Right to not provide the data we seek.
Right to withdraw any consents you have given.

Contact us

We have a designated Grievance Officer who oversees any kind of queries, issues and complaints regarding data processing activities in the Indian territory. You can file a complaint by contacting our Grievance Officer, whose details are provided below:

Name: Helen Kennedy-Shamir

Address: Hyve India Private Limited 205, Second Floor, Harsh Bhawan, B.No. 64-65, Nehru Place, New Delhi – 110019, India

Email: [email protected]

Phone No: +91 11 26447591

Hong Kong

In compliance with the Personal Data (Privacy) Ordinance (Chapter 486) of the laws of Hong Kong (the “PDPO”), this privacy notice explains our policies and practices on the collection, holding, processing or use of personal data within or from Hong Kong while you are visiting and using any of our Platforms, or through the provision of any of our Products and Services.

For the purposes of our Hong Kong privacy notice, “personal data” means any data relating directly or indirectly to a living individual from which it is practicable for the identity of the individual to be directly or indirectly ascertained and in a form in which access to or processing of the data is practicable.

The general privacy notice forms part of this Hong Kong privacy notice. Where there is a conflict between our general privacy notice and our Hong Kong privacy notice, the provisions set in our Hong Kong privacy notice prevails insofar it relates to personal data collected, held, processed or used within or from Hong Kong.

Information collection

As set out in the “How is personal data collected?” section above, we may collect your personal data through publicly available sources. However, if we do use such data, we will provide you with clear notice and obtain express consent from you.

Data processing

The processing of your personal data as set out in the “Details of our Data Processing” section below is based on your consent or in compliance with applicable laws and regulations, and not on the basis of necessity to carry out a contract with you, a legal obligation or our overriding legitimate interest.
Where we carry out direct marketing, we will obtain your explicit consent.

Your rights in Hong Kong

By using our Platforms, Products and Services, you agree with the holding, collection, use and processing of your personal data by us within or from Hong Kong as outlined in this notice. If you do not agree with the holding, collection, use and processing of your personal data as set out in this notice, please do not use our Platforms, Products or Services.

Pursuant to the PDPO, you have the right to:

ascertain whether we hold any of your personal data and to request access and for a copy of such data;
request a correction of your personal data; and
withdraw your consent for us to use your personal data for direct marketing purposes.

If you wish to exercise your rights above, or have any enquiries regarding our personal data privacy policy and practice please do so by using the details in the “Contact us” section above.

Details of our Data Processing

The following information provides details on a non-exclusive basis on the types of data we process for each activity and their respective purpose and lawful basis.

We process your personal data to:

To provide you with our Platforms, Products and Services
Activity	What Data	Why?	Lawful Basis
Platform browsing	Behavioural Data Technical and Usage Data	To help us understand how you are using and navigating our Platforms. We do this so that we can better understand which parts of our Platforms are more or less popular and to improve the structure and navigation of our Platforms.	Necessary for our legitimate interest to enable us to provide our Platforms in secure and effective way and make improvements to the Platforms.
Platform support, maintenance and security	Identity Data Contact Data Technical and Usage Data	To administer and protect our business and the Platform (including troubleshooting, dealing with in app error messages data analysis, testing, system maintenance, support, reporting and hosting of data). To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Platforms. We may use your information to request feedback and to contact you about your use of our Platform. We may use your information as part of our efforts to keep our Platforms safe and secure (for example, for fraud monitoring and prevention).	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Necessary to comply with a legal obligation.
Enabling in-App features and notifications	Identity Data Contact Data Technical and Usage Data	To ensure that our Apps can operate properly and provide you with the features you want. Allow you to receive reminders, alerts, updates and other information via push notifications. You can configure and turn off push notifications via your device settings at any time. In relation to our Meetup Apps which deliver and facilitate the delivery of Meetup services to the user. We may use your information to provide you with the requested service, including but not limited to enabling user-to-user communications with each user’s consent. We may request access or permission to certain features from your mobile device, including your mobile device’s camera, microphone, calendar and other features. If you wish to change our access or permissions, you may do so in your device’s settings—however this may reduce the functionality of the App.	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Necessary to comply with a legal obligation.
Set up and manage user accounts	Identity Data Contact Data Technical and Usage Data	To set up and manage user accounts and keep them in working order.	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Necessary to comply with a legal obligation.
Fulfilment of our Services	Identity Data Contact Data Financial and Transaction Data	To enable us to register you as a new customer (as an individual or corporate customer). To process and deliver your order including: a) manage payments, fees and charges; and b) collect and recover money owed to us. To enable you to receive our Services. To maintain our user databases. To keep a record of how our services are being used.	Necessary to perform our obligations in accordance with any contract that we may have with you. Necessary for our legitimate interest or a third party’s legitimate interest to use personal data in such a way to ensure (a) that we provide the services in an effective, safe and efficient way; and (b) recover debts due to us.
Social media interaction	Behavioural Data Technical and Usage Data	To gain insight into your interaction with our social media pages such as on LinkedIn, Facebook, Twitter, Telegram, YouTube or Instagram (including interacting with any ‘like’ or similar embedded features on our Websites or social media accounts).	Legitimate interest to ensure that we provide the Platforms in an effective way and to promote our Platforms and Services via social media.
Manage our relationship with you	Identity Data Contact Data Profile Data Marketing and Communications Data	To manage our relationship with you, for example in order to: a) notify you about changes to our terms or privacy notice; b) notify you about changes to event dates, locations or related services; and c) communicate with our clients and potential clients on administrative matters.	Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).
Event management/ promotion	Identity Data Contact Data Travel Data Special Requests Data Image Data	To register you as a visitor or exhibitor at one of our events. If you are a speaker at our event, we will publish your name in association with the event. To enable you to travel abroad to attend certain events if you are a speaker or exhibitor. To make other logistical arrangements with you in connection with your attendance at the event (e.g. in respect of your exhibitor space). Photographs and video material at our events may be taken and published for promotional and advertising material. We may send you SMS for operational purposes and the smooth running of an event, e.g. to inform of a travel update.	Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interest to provide information about speakers at an event. Necessary for our legitimate interest to promote our events. You can opt out of your image being used at any time. Necessary for our legitimate interest to provide you with necessary information about shows you are attending. Explicit consent (in respect of any special category data).
Event health and safety	Identity Data Contact Data Special Requests Data Incident Data	To report or log a health and safety incident you may have suffered or assisted with.	Necessary to comply with a legal obligation. Necessary for our legitimate interests (to manage an incident, for analysis purposes and to help us improve our event/incident management processes). Explicit consent (in respect of any special category data).

To deal with customer services and enquiries, carry out surveys and obtain feedback
Activity	What Data	Why?	Lawful Basis
Customer services and enquiries	Identity Data Contact Data Profile Data Financial and Transaction Data	To manage and respond to your enquiry.	Necessary for our legitimate interest so that we can help you with your enquiry, provide a good standard of service and improve our customer services.
Survey and feedback	Identity Data Contact Data Marketing and Communications Data Profile Data	To help us to monitor and improve our Platforms, Products and Services. To assist with the selection of future Product and Service lines and to train our personnel.	Necessary for our legitimate interest: a) so that we can improve our products and services and provide them in an effective way; and b) to study how customers use our products/services, to develop them and grow our business.

To carry out insight and analysis
Activity	What Data	Why?	Lawful Basis
Insight & analysis through cookies and other similar tracking technologies	Behavioural Data Technical and Usage Data Profile Data	To analyse how you use or interact with, and the effectiveness of, our Platform and our Products and Services and other communications which helps us to improve our Platforms, our Products and Services and the effectiveness of our communications, as well as to remember your preferences. In some of our email messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.	Where your data is collected through the use of non- essential cookies, we rely on consent to collect your personal data and for the onward processing purpose. Please see our Cookies Policy for further details.
Use of third party data brokers	Identity Data Contact Data Profile Data	To enrich your existing profile that we have about you. To match your data with our existing datasets. To carry out data cleansing in order to ensure the data we hold is accurate. To carry out audience segmenting using data provided by data brokers in order to send you relevant suggestions and recommendations.	Necessary for our legitimate interests in order to develop our Products and Services and grow our business.

To carry out our promotional and marketing practices
Activity	What Data	Why?	Lawful Basis
Marketing	Identity Data Contact Data Marketing and Communications Data Profile Data Behavioural Data	To send you marketing communications via email or SMS about products and services where we have a lawful basis to do so. To make suggestions and recommendations to you about goods or services that may be of interest to you. Where we are sending you personalised marketing, we may also use Profile Data, and Behavioural Data to help us decide what sort of personalised marketing to send you.	Consent Necessary for our legitimate interest to decide what marketing content we think may appeal to you and ensure our marketing is most effective. If you do not wish to receive any direct marketing communications from us, you can request us to cease using your personal data and providing your personal data to any other third parties for direct marketing purposes at any time. You can do this without charge by contacting us using the details set out under the “Contact us” section above.
Third Party Marketing	Contact Data	To enable third party partners and/or event sponsors to send marketing to you that may be of interest.	Consent Necessary for our legitimate interests to promote our Platforms, our Products and Services to you.
Online personalised advertising	Behavioural Data Technical and Usage Data Contact Data Profile Data	To provide you with, and analyse the effectiveness of, personalised ads when you visit other websites and/or use other services By “personalised ads”, we mean advertisements for products and services that you have shown an interest in when you have used our Platform or which we or our partners otherwise think you might be interested in based on your browsing habits. Note, our third-party partners may also use the data that is collected to show personalised ads for products and services offered by third parties.	Consent Necessary for our legitimate interests to promote our Platforms, our Products and Services to you.
Social media advertising	Contact Data Behavioural Data Technical and Usage Data	We may share your data with third party providers of social media platforms, such as Facebook, LinkedIn, TikTok and other similar platforms (“Social Media Platforms”) to “match” your data with the data of their registered users on their Social Media Platforms in order to serve relevant advertising on you. Please note that the Social Media Platforms may also collect information about your interaction with our Platforms directly through their own tags or tracking technology. Please see our Cookie Notice for more information.	Necessary for our legitimate interest in order to promote our events and brand. Please note you can opt out of this sharing at any time using the forms found on the “Get in touch“ page. You may also opt out of receiving relevant advertising by amending your preferences on the relevant Social Media Platform. Where Social Media Platforms collect your data directly, they will rely on your consent to do so.
Prize draws, prize competitions and other promotions	Identity Data Contact Data Profile Data Behavioural Data Technical and Usage Data	To administer prize draws, prize competitions and other promotions on our Platforms and/or on our social media accounts.	Necessary to perform our obligations in accordance with any contract that we may have with you (e.g. the promotion terms and conditions). Necessary for our legitimate interest to enable us to administer our promotion fairly and effectively and to ensure that we comply with self-regulatory codes governing the operation of promotions.

For business administration (including recruitment) and legal compliance purposes
Activity	What Data	Why?	Lawful Basis
Business administration and legal compliance	All data mentioned in “What data do we collect” section	To comply with our legal obligations. To enforce our legal rights or defend potential legal claims. To protect the rights of third parties. To facilitate a business transition such as a merger, reorganisation, acquisition by another company, or sale of any of our assets.	Necessary for our legitimate interests (in order to operate our business in an effective manner). Necessary to comply with a legal obligation.
Receipt of products and services from our suppliers	Identity Data Contact Data Financial and Transaction Data	To manage our relationship with suppliers. To receive products and services from our suppliers.	Performance of a contract with you. Necessary for our legitimate interests (to ensure that we have an effective working relationship with you or the organisation you represent and can receive the services that you or your organisation provides, and provide our services to others, in an effective way).
Recruitment	Identity Data Contact Data Recruitment Data	To assess your suitability for any of our positions that you apply for. To communicate with you about the recruitment process. To keep records about our recruitment process. To comply with our legal and regulatory obligations in relation to recruitment. To review our equal opportunity profile in accordance with applicable legislation.	Performance (or entering into) of a contract with you. Necessary for our legitimate interest to ensure that we can make the best recruitment decisions.

Relevant Hyve entities

Entity name and registration number (if applicable)	Data protection registration details (if applicable)	Registered office or address (inc. country)	Responsibility
UK and EEA
Hyve Events S.A. Ltd (11894611)	ZB255467	2 Kingdom Street, London, England, W2 6JG	Operating entity for shows such as Mining Indaba, Africa Oil Week & Breakbulk UAE
Hyve Events Services Ltd (03942985)	ZB257015	2 Kingdom Street, London, England, W2 6JG	Head office management entity
Hyve International Events Ltd (02801121)	ZB255543	2 Kingdom Street, London, England, W2 6JG	Operating entity for shows such as Breakbulk Europe, Shoptalk Europe & Global Communities Overheads
Hyve UK Events Ltd (07925964)	ZB255430	2 Kingdom Street, London, England, W2 6JG	Operating entity for shows such as CWIEME Berlin, Bett UK, Bett Asia, Spring and Autumn Fair, Glee, Moda & Pure
Scoop International Fashion Ltd (07441467)	ZB255563	2 Kingdom Street, London, England, W2 6JG	Operating entity for Scoop shows
Hyve Group Limited (01927339)	Z9335567	2 Kingdom Street, London, England, W2 6JG	Head office management entity
121 Partners Ltd (08920603)	N/A	2 Kingdom Street, London, England, W2 6JG	Operating entity for 121 shows
CHINA
Hyve Events (Shanghai) Company Ltd (91310000071188231C)	N/A	Unit 2822, F/28, No. 1045 Middle Huaihai Road, Xuhui District, Shanghai, China	Main operating entity for shows in China
HONG KONG
Hyve Asia Exhibitions Ltd (1843137)	N/A	Suite 1004, 10th Floor, Bank of America Tower, 12 Harcourt Road, Central, Hong Kong	Main operating entity for shows in Hong Kong
121 Group (HK) Ltd (2038904)	N/A	121 Group 206-07 2/f, FWD Financial Centre 308 Des Voeux Road Central Sheung Wan Hong Kong	Operating entity for 121 shows
INDIA
Hyve India Private Ltd (U92490DL2004PTC124343)	N/A	205, Second Floor, Harsh Bhawan, B.No. 64-65, Nehru Place, New Delhi – 110019, India	Main operating entity for shows in India
BRAZIL
Hyve Eventos Ltda (CNPJ 14.681.157/0001-34)	N/A	R. Des. Eliseu Guilherme, 53/59 – CJ 81, Paraíso, São Paulo – SP, Brazil 04004-030	Main operating entity for shows in Brazil
USA
Breakbulk US Opco Inc	N/A	One Gateway Centre, Suite 2600, Newark, New Jersey NJ07102	Operating entity for Breakbulk shows
Shoptalk Commerce, LLC	N/A	605 Third Avenue, 26th Floor, New York, NY10158, USA	Operating entity for Shoptalk shows
Groceryshop, LLC	N/A	605 Third Avenue, 26th Floor, New York, NY10158, USA	Operating entity for Groceryshop shows
Fintech Meetup, LLC	N/A	605 Third Avenue, 26th Floor, New York, NY10158, USA	Operating entity for Fintech Meetup shows