Mark Shashoua

Mark Shashoua

Chief Executive Officer

Mark was appointed as Chief Executive Officer in September 2016. Mark was previously the CEO of i2i Events Group, the event arm of Ascential plc, where he spent five years leading the internationalisation and diversification of the business.

Mark was one of the founding members of Hyve Group plc, then called ITE Group, in 1991, where he was a senior Director and Board member for eight years. He is also a prominent figure in the international events industry and was recently appointed to the Board of UFI, the Global Association of the Events Industry. 

Mark’s focus is on evolving the business and working towards achieving its ambition. He spends considerable time alongside regional leaders and event teams, discussing the strategy of each market-leading show and planning for sustainable growth.

Mark is passionate about representing the evolution of customers’ behaviours in the events industry and pioneering constant change, while delivering value to shareholders.

John Gulliver

John Gulliver

Chief Finance and Operations Officer

John was appointed as the Company’s COO in October 2017. With effect from 1 October 2020 John took up the newly-formed combined role of CFO and COO. He oversaw the rollout of best practice as part of the TAG programme. John also has responsibility for implementing and maintaining our best practice operating model across our global network of exhibitions.

Prior to joining, John held senior financial positions in the media sector, including Interim CFO at Emap/Top Right Group and also Divisional CFO at Ascential, and CFO of i2i Events Group from June 2012 to June 2017, where he worked alongside Mark Shashoua, CEO. Prior to that, John was Finance Director at Precise Media from 2008 to 2010.

John’s background in finance and operational transformation, as well as his experience in the events sector, underpins his passion for bringing about positive change and disruption within the industry. John enjoys working in a change-led environment and loves the passion, energy and sense of achievement that occur as the company, and the people working within it, realise their potential. 

Elizabeth Deeming

Elizabeth Deeming

Group Managing Director – Global Communities

As Group Managing Director – Global Communities, Elizabeth leads Hyve’s Global Communities division, which comprises some of the Group’s best-known brands such as Bett, Mining Indaba, Spring Fair, Shoptalk and Groceryshop. These products respond to customers’ needs in some of the world’s highest growth sectors, such as e-commerce, FoodTech and EdTech and unite truly global audiences.

Elizabeth is also responsible for deployment of the Group’s digital strategy. This includes the commercialisation and rollout of the bespoke facilitated meetings technology we acquired with Shoptalk, which will enhance Hyve’s already market-leading in-person events.

Elizabeth has been leading global B2B information and services companies for nearly twenty years. She served as COO of Stylus Media Group, a private equity-backed information services company which sells market research and data products to consumer companies. She joined Hyve Group plc in early 2017 as the Divisional Director of the Global Brands Division. Earlier in her career, she worked at News Corp, at Deutsche Bank and at a management consulting firm.

Elizabeth has a BA from Princeton University and an MBA from Harvard, she has joint US-UK citizenship and four children.
 
Helen Milburn

Helen Milburn

General Counsel

Helen is responsible for leading our global legal team and for overseeing our worldwide legal affairs including corporate, commercial, litigation, and intellectual property matters. She joined in 2019 from ‘Big Four’ consulting firm EY, having previously been Acting General Counsel for FTSE250 venture capital investor IP Group plc. Helen read Law at Newcastle University and is qualified to practice law in England and Wales.

Helen is an M&A and investment specialist corporate lawyer, with a breadth of experience advising UK and international boards and companies. Helen’s career to date has seen her work in the UK, US and Australia advising entrepreneurial businesses and delivering legal support to clients, organisations and internal stakeholders in challenging and fast-paced environments. 

Helen is passionate about the practice of law and making law accessible as a career to everyone.

Regional Leadership

Dmitry Zavgorodniy

Dmitry Zavgorodniy

General Director, Russia


Dmitry is the Regional Director and the Board Member at Hyve Group Russia. He joined in November 2017.  Dmitry has a track record of top management roles in food-related businesses, such as Tata Global Beverages Eastern Europe, McCain LLC and Mars LLC. At different times between 2012 to 2017 he was the Board Member at Black Earth Farming Ltd, Alma Holding Ltd, and United Meat Group. Dmitry has a master’s degree in International Relations (University of Oriental Studies, Paris, France), as well as Economic and Political Problems of Real Estate Development (Sorbonne University, Paris, France).
Gordon Payne

Gordon Payne

Regional Director, Asia


Gordon is responsible for all operations in Asia and has been with Hyve since February 2017. He has over 20 years of senior leadership experience in major business media companies including UBM (now Informa Markets) where he led their highly successfully business in Amsterdam for eight years. Prior to Hyve, Gordon worked with Mark Shashoua on the acclaimed transformation of Emap connect into i2i Events Group, where he focused on creating the critical international dimension to the business that drove much of i2i’s growth. Gordon has worked extensively in China, India, Latin America, Middle East, USA and Europe and currently lives in Hong Kong.
Julie Driscoll

Julie Driscoll

Managing Director, UK Retail


Julie joined Hyve in July 2018. Julie brings with her 15 years of experience leading businesses predominantly within the Retail space at Ascential and Emap where she delivered significant UK and international growth across various media including digital, sponsorship, awards, conferences, summits, publishing and large scale exhibitions. Most recently Julie lead the transformation of Pure London whilst completing an MBA from Imperial College Business School where she was awarded the prestigious scholarship for ‘most inspiring business leader’.  Julie is passionate about UK retail and sits on various industry boards and advisory committees such as the AEO, the NEC, the Association of Suppliers to the British Clothing Industry, the Giftware Association and is a judge for the prestigious UK Drapers awards.
Yuri Borodikhin

Yuri Borodikhin

Regional Director, Central Asia


Yuri is the Regional Director for Central Asia.  He joined Hyve, then-ITE Central Asia in 1998 as the Event Director for KazBuild. After launching several successful Building and Construction events in Kazakhstan and Kyrgyzstan was promoted to the Executive Director role in 2003. In 2012 Yuri relocated to London HQ as the General Director for Kazakhstan. He was promoted to Regional Director for Central Asia in 2018.
Kemal Ulgen

Kemal Ulgen

Regional Director Eastern and Southern Europe


Kemal is the Regional Director of Turkey & Ukraine for Hyve Group. Born in Ankara in 1972, Kemal graduated from the Middle East Technical University, Department of Business Administration, and then started his career in 1997 at Procter&Gamble. He assumed various roles in Sales and Marketing before joining BAT as a Commercial Marketing Business Development Manager as of November 2001. After working as the Commercial Marketing Manager of Imperial Tobacco in 2007, Kemal continued his career again at Imperial Tobacco as a Country Manager responsible for the UK, the UAE, Oman and Qatar. After Imperial Tobacco Kemal became General Manager of Herbalife Turkey and in 2018, he joined Hyve Group. Kemal is married and has two children.